Summer seems to be everyone’s social busy season. With weekly trips to the cottage, extra events for work, and what seems like weddings for every person you’ve ever met, are there really people online waiting to meet someone else, or will you be wasting your time when you log on?

MSNBC did a study in late 2010 showing that registration times for online datingsites peek during two separate times: Christmas and summer. It’s not shocking that so many people register during the holiday season, as ‘Nobody wants to be alone on Christmas’ is cliche for a reason, but seeing so many people spend their time trying to a connection in the warmer months when they could be outside usually comes as a surprise to most.

What’s the reason so many people start looking for a match when it heats up outside? We took a look into why people are so interested in finding an adult friend in the summer months.

People spend their winter getting fit for the season and want to show it off!
Not a lot of people would put hard work into something without wanting a reward in return. Women and men alike spend the winter trying to shed off any extra weight so they’re fit for baiting suit season. Once the time comes to show off what they’ve worked so hard at, they want to feel vindicated for the hours they’ve put in at the gym! People especially in the business world don’t have time to go out and find people in a traditional social setting, so they turn to adult dating sites to find someone that appreciates their newly sculpted form.

No one wants to go to a wedding sans their +1.
Summer is wedding season. With what seems like at least an invitation a month to a wedding, people want to insure they’re not going to show up to the event alone. Going with a friend usually won’t cut it considering your other friends at the wedding will know they’re not a real ‘date.’ Instead people turn to the Internet to help them find a match they can bring along to the special occasions. It’s not used as a last resort, but as a great resource to find someone to invite to your friends or family’s special days.

Summer sparks a romantic atmosphere.
There’s certain things we want to do in certain seasons. In the fall we want to re-do our wardrobes, in the winter we want to bundle up by a fire, in the spring we want to get fit for the summer, and in the summer we want to have a fling. It’s natural for people to want to get passionate in the heat, and they can’t do it alone. Finding someone specifically for hookups is most popular in the summer, which is a big contributor to the rise in online daters. Just like everyone else they want to heat things up, but they’re smart enough to use the easiest means to do it!

There’s better date ideas available in the summer.
A picnic in the park, the drive-in theatre, a boat ride… Summer is the perfect backdrop for romantic and thrilling dates you wouldn’t otherwise get to enjoy. Instead of spending the summer alone and watching others get to enjoy the fun dates, people want to put in an effort to enjoy the dates themselves. Seeing the increase of people dating online is contributed a lot to the fact that people simply want to have fun this time of year.

Whether you’re looking for a long lasting relationship or a quick hookup, it’s the perfect time of year to find plenty of singles online.