We know that most single people were scrambling to find action before February 14th, but a new study shows that the smart people weren’t in a rush: People are more likely to find sex in the two weeks following Valentine’s Day than they are to find it on the days leading up to the holiday.

According to Pace University in New York City, nearly twice as many people in North America find new sexual partners between February 14th and 28th than one4s who do between February 1st and 14th.

“There’s an urgency for those looking for love before Valentine’s Day because of the emotional effects that come along with being alone. People who genuinely want to be in a relationship often feel overwhelmed at the thought of being alone on Valentine’s Day for fear that seeing others happy will amplify their sadness,” says Pace professor Karl MacIver. “But that’s not the case for those simply looking to have sex. People who are looking for a strictly physical relationship have a better chance of finding it post-February 14th. The emotional stigma that comes along with the time of year has worn off by this point, and many people who were looking for relationships begin to settle for the idea of sex.” Continue reading →