It's no secret that print media is dying and in addition to that, local personal ads are long extinct thanks to online dating sites. Wired Magazine has reported that the personal ads included in some major newspapers, weekly magazines and even online used to account for over 30% of a publication's ad revenue. Today, that number has dropped to half of that amount. "People just aren't intrigued by personal ads anymore," explains Justin Lombardi of the Times Personals to Wired Magazine. "New York Times has had to find innovative ways to attract local singles to those pages, however more and more people are finding different ways for adult dating and having local hookups." The personals section is steadily decreasing in quality. SexSearch.com has millions of active users looking for singles in their area to have casual sex.